Correlation, Causation, and Meta Ads Mistakes

Update: 2025-06-25

Description

When you change your targeting and results improve, or implement GA4 integration and performance tanks, it's tempting to assume one caused the other. Jon explains why advertisers constantly mistake correlation for causation and what you should do instead of jumping to conclusions.

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Correlation, Causation, and Meta Ads Mistakes

#box-pro-ellipsis-175973175026558{-webkit-line-clamp:2;}Correlation, Causation, and Meta Ads Mistakes

Correlation, Causation, and Meta Ads Mistakes

Correlation, Causation, and Meta Ads Mistakes