Stop Searching for the Magical Ad Strategy

Update: 2025-06-04

Description

Advertisers get stuck chasing magical strategies, complex testing methods, and guru tricks when their ads aren't working. Jon explains why these targeting strategies and intricate campaign structures are pointless distractions, and what you should focus on instead.

Comments

In Channel

When Does Remarketing Actually Make Sense?

2025-10-0108:30

Frequency Is Not Your Problem

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How the Meta Ad Auction Works

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Incremental Attribution Explained

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Creative Diversification Is the New Targeting

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Why Aren't People Acting on Your Ads?

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Don't Do What I Tell You to Do

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Your Cost Per Lead Is Mostly Meaningless

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Why 'It Depends' Is the Right Answer

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How to Pick the Ideal Ads Client

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Targeting Isn't What It Used to Be

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It's Time to Revisit Creative Testing

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Don't Get Emotionally Attached to Your Ads

2025-07-0907:31

Your Stubbornness Is Killing Your Results

2025-07-0209:57

Correlation, Causation, and Meta Ads Mistakes

2025-06-2509:15

Features Don't Sell, But Pain Does

2025-06-1807:53

Beware of Fake Advertising Experts

2025-06-1108:57

Stop Searching for the Magical Ad Strategy

2025-06-0411:04

Meta's Vision to Replace Ad Agencies with AI

2025-05-2811:13

When Are Ad Results Actually Meaningful?

2025-05-2109:30

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Stop Searching for the Magical Ad Strategy

#box-pro-ellipsis-175973176296848{-webkit-line-clamp:2;}Stop Searching for the Magical Ad Strategy

Stop Searching for the Magical Ad Strategy

Stop Searching for the Magical Ad Strategy