Frequency Is Not Your Problem

Update: 2025-09-24

Description

Meta says performance drops 45% when frequency hits 4, but advertisers obsess over this metric without understanding the context. Jon explains why frequency isn't the villain you think it is and when a high frequency might actually help your campaigns.

Comments

In Channel

When Does Remarketing Actually Make Sense?

2025-10-0108:30

Frequency Is Not Your Problem

2025-09-2407:19

How the Meta Ad Auction Works

2025-09-1708:05

Incremental Attribution Explained

2025-09-1006:35

Creative Diversification Is the New Targeting

2025-09-0307:28

Why Aren't People Acting on Your Ads?

2025-08-2706:08

Don't Do What I Tell You to Do

2025-08-2007:11

Your Cost Per Lead Is Mostly Meaningless

2025-08-1306:46

Why 'It Depends' Is the Right Answer

2025-08-0606:42

How to Pick the Ideal Ads Client

2025-07-3005:43

Targeting Isn't What It Used to Be

2025-07-2307:30

It's Time to Revisit Creative Testing

2025-07-1610:06

Don't Get Emotionally Attached to Your Ads

2025-07-0907:31

Your Stubbornness Is Killing Your Results

2025-07-0209:57

Correlation, Causation, and Meta Ads Mistakes

2025-06-2509:15

Features Don't Sell, But Pain Does

2025-06-1807:53

Beware of Fake Advertising Experts

2025-06-1108:57

Stop Searching for the Magical Ad Strategy

2025-06-0411:04

Meta's Vision to Replace Ad Agencies with AI

2025-05-2811:13

When Are Ad Results Actually Meaningful?

2025-05-2109:30

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Frequency Is Not Your Problem

#box-pro-ellipsis-17597487809388{-webkit-line-clamp:2;}Frequency Is Not Your Problem

Frequency Is Not Your Problem

Frequency Is Not Your Problem