Your Stubbornness Is Killing Your Results

Update: 2025-07-02

Description

Meta advertising has changed dramatically since iOS 14, but many advertisers are still clinging to their old targeting strategies and complex campaign structures. Jon shares his own painful evolution from stubborn micro-targeting advocate to algorithmic believer, and explains why resisting change will make you irrelevant.

Comments

In Channel

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Creative Diversification Is the New Targeting

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Don't Do What I Tell You to Do

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Your Cost Per Lead Is Mostly Meaningless

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Why 'It Depends' Is the Right Answer

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How to Pick the Ideal Ads Client

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Targeting Isn't What It Used to Be

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It's Time to Revisit Creative Testing

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Don't Get Emotionally Attached to Your Ads

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Your Stubbornness Is Killing Your Results

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Correlation, Causation, and Meta Ads Mistakes

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Features Don't Sell, But Pain Does

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Beware of Fake Advertising Experts

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Stop Searching for the Magical Ad Strategy

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Meta's Vision to Replace Ad Agencies with AI

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When Are Ad Results Actually Meaningful?

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Your Stubbornness Is Killing Your Results

#box-pro-ellipsis-175978077025110{-webkit-line-clamp:2;}Your Stubbornness Is Killing Your Results

Your Stubbornness Is Killing Your Results

Your Stubbornness Is Killing Your Results