DiscoverThe Pubcast with Jon LoomerYour Cost Per Lead Is Mostly Meaningless
Your Cost Per Lead Is Mostly Meaningless

Your Cost Per Lead Is Mostly Meaningless

Update: 2025-08-13
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A $5 cost per lead means nothing without knowing what happens after the form submission. Jon breaks down why value per lead is what actually matters and explains the critical questions you should be asking when your leads aren't converting into sales.

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Your Cost Per Lead Is Mostly Meaningless

Your Cost Per Lead Is Mostly Meaningless