How the Meta Ad Auction Works

Update: 2025-09-17

Description

The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and at what cost. Jon breaks down how the auction really works and why obsessing over bids is missing the point entirely.

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How the Meta Ad Auction Works

#box-pro-ellipsis-17597318418680{-webkit-line-clamp:2;}How the Meta Ad Auction Works

How the Meta Ad Auction Works

How the Meta Ad Auction Works