Incremental Attribution Explained

Update: 2025-09-10

Description

Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and whether you should actually use it for optimization.

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Incremental Attribution Explained

#box-pro-ellipsis-175974890421712{-webkit-line-clamp:2;}Incremental Attribution Explained

Incremental Attribution Explained

Incremental Attribution Explained