Don't Do What I Tell You to Do

Update: 2025-08-20

Description

Following someone's advice step-by-step without understanding why is dangerous for your advertising. Jon explains why copying strategies word-for-word leads to trouble and what you should do instead to build your own best practices based on knowledge, not gospel.

Comments

In Channel

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Frequency Is Not Your Problem

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How the Meta Ad Auction Works

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Incremental Attribution Explained

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Creative Diversification Is the New Targeting

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Don't Do What I Tell You to Do

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Your Cost Per Lead Is Mostly Meaningless

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Why 'It Depends' Is the Right Answer

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How to Pick the Ideal Ads Client

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It's Time to Revisit Creative Testing

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Your Stubbornness Is Killing Your Results

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Correlation, Causation, and Meta Ads Mistakes

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Features Don't Sell, But Pain Does

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Beware of Fake Advertising Experts

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Stop Searching for the Magical Ad Strategy

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Meta's Vision to Replace Ad Agencies with AI

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When Are Ad Results Actually Meaningful?

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Don't Do What I Tell You to Do

#box-pro-ellipsis-175973264651269{-webkit-line-clamp:2;}Don't Do What I Tell You to Do

Don't Do What I Tell You to Do

Don't Do What I Tell You to Do