How To Move Your Brick-And-Mortar Business Online with Amanda and Kyle Dake

The Coronavirus pandemic left brick-and-mortar businesses struggling to survive the shutdowns. As people are forced to stay inside and practice social distancing, they are looking for ways to stay connected to others, and social media is filling that void. Hence, there is no better time than to go online and build something valuable. In this week's episode, you'll learn about how transitioning your brick-and-mortar business online helps you stay ahead of the competition as a business leader.

Part One of ‘Move Your Brick-and-Mortar Business Online with Kyle Dake’

 

Before the COVID-19 shutdown, Kyle was in the fitness industry for three years. He's been both a nutrition coach and a personal trainer. Recently, he became nutrition certified and started moving his business online with the mentorship of his sister and marketing expert, Amanda Dake.

“Money is not the success factor, it's a byproduct.” – Amanda Dake (10:37-10:41 )

Amanda Dake says the key to moving your business online is authentically displaying or expressing your expertise online to build aligned relationships with the people that you want to help. When they started working together on Kyle's online business, they started from square one. They didn't go straight in for making sales but focused more on building relationships and building trust with ideal clients. They didn't use any paid advertising but were able to build out a pretty simple opt-in form where they could capture names and emails of people, then give them access to a private membership area whenever. In a short amount of time, over 400 people signed up, and this was again all organic. Kyle's online membership helped a lot of people during this time of chaos and uncertainty.

Part Two of ‘Move Your Brick-and-Mortar Business Online with Kyle Dake’

Whenever you're able to show up and do the thing that you love doing, it's a snowball effect, and it keeps you going. You get more fired up, and you figure out more ways to help people, whether for money or not. Transitioning from the free lead magnet offer into a paid offer, Kyle talks about coming up with a four-week challenge that will eventually roll into a healthier lifestyle. There will be coaching sessions through the member's area online, and if you miss the current one, you have to wait for a while before you get the next one, that's how it works. And then from there, it's going to ascend into a monthly recurring membership. There's also an upsell in the funnel for a one on one coaching call with Kyle.

“You can serve thousands of people around the world.” – Amanda Dake (18:45-18:53 )

Once everything is back into normal, some clients might not come back to the gym, but the good thing about transitioning a business online is you get to evolve it, offer more services, and offer more guidance. You can serve hundreds or thousands of people at one time on this online platform, and they can be located anywhere on the planet. There's no limit to how many people can come in and learn your expertise. So, if you are normally in a business where you are working one on one with people or even to a very small group, you're still stuck in a money trap, meaning there's only so much time in your day and there's only so many people you can serve in that amount of time. 

But if we can create this more leveraged type program for your business, even as an add on, say you don't want to get rid of that one on one stuff that you're doing, but maybe you want to be able to expand that and have a little leverage in your business, these online programs are the way to do it. The best part is you create once, and it's available forever. So, you're not stuck in doing repetitive tasks. You have a little more freedom. As people who want to serve others’ right and help make their lives better, we also want to create a life that works for us. We want to have that freedom to spend time with the people that we love the most, to be able to travel again, to be able to go fishing, go walking, and do whatever we want to do while still being fulfilled professionally. 

Lastly, transitioning your business online gives you a higher chance that when something like this pandemic happens again, you're not going to be completely shut down and still be able to operate online. And that gives you more opportunity to serve the marketplace better.

More About Kyle Dake

Kyle Dake is a NASM certified personal trainer and certified nutrition coach. He’s been professionally in the fitness industry for nearly a decade. As a fitness professional, Kyle is also an educator, motivator, husband, and father who loves to give others the knowledge to live a healthier lifestyle!

Social media links:

https://www.facebook.com/kyle.dake.12

https://www.instagram.com/thekyledake

Website:

kyledakefit.com

More About Amanda Dake

Amanda Dake is a consultant and automation expert positioned to assist businesses with growth and digital marketing. Services include keynote speaking, workshops, private consulting, strategic planning, implementation of complete sales funnels, establishing automated marketing systems, branding, and creative marketing.

Next Steps

Are you ready to finally create and launch your high ticket offer without wasting time or money? I work with coaches, consultants, and experts just like you and help them add an additional 5 Figures (or more) to their bottom line each month. You could be next!

Let's build something amazing together! This is your chance to have a real impact on your business. https://amandadake.com