No Idea to Online Course Idea in 5 Simple Steps

“An online course is such a powerful tool for any business.” -Amanda Dake (00:40-00:43 )

Most entrepreneurs struggle with finding the best online course to offer and they are not sure what topic they should cover. An online course is an amazing tool to have to help give extra value to your current client base or to start attracting new clients into your business. It's a great way to have passive revenue coming into your business, especially if you're used to working one on one or with many people. Having an online course allows you to expand your reach and maximize your time. In this week’s episode, we’re going to get you from no idea to online course ideas in five easy steps.

Part One of ‘No Idea to Course Idea in 5 Simple Steps’

Here are the five steps to determine what topic your course should cover. 

• Setting goals 

What is your overall goal for your business? Is it to create new revenue goals like new revenue for yourself? Is it to build a brand-new business or do you want to expand on your existing business? There is no wrong answer. This is just a way to plant some seeds here for you to think about. Why do you want this online course in the first place? Is it going to be for new customers, or is it going to be for existing customers? Do you have defined revenue goals? It's crucial for any venture that you go into, whether it's an online course or anything else. 

What are your long-term and short-term revenue goals for this to make sense for you even to be working on in your business? How much time do you have to devote to a new project, especially like building an online course? Think about how much time you have to devote to this type of venture or project. And then, where do you want to be in twelve months with this online course idea? Do you have goals over the year for where you would like this to go? Do you want to serve hundreds or thousands of people in your online course? You have to have some type of milestones or achievements that you've hit so you can continue to grow.

“Online courses give extra value to your current clients.” – Amanda Dake (00:56-00:01 )

• Talk about your expertise.

We've all invested tons of time, money and energy into becoming experts in certain things. We have experiences that we want to share with others uniquely. So, even though there's plenty of other people with similar experiences, none of them are you. So, you get to share that experience and that expertise in your unique way. Think about some things that you can do and teach others that are going to solve the problem of some kind.

• Your ideal customer 

It will suck the life out of you if you're sitting there trying to sell something to people that don't have money to pay for it. So, make sure that the people you want to serve and the problem you want to solve, they're willing to spend some money on it. Ensure that you're building an online course that is meant for clients who can pay you for your expertise.

Part Two of ‘No Idea to Course Idea in 5 Simple Steps

• Find evidence of the fact that people are going to pay for your online course.

Once you have some ideas about what you can and want to teach and who you can explain it to, it's time to test those assumptions. There can be competition in your marketplace, which is fine because not everyone has your particular experience, and not everyone can deliver it in the way you can. Don't worry too much about if people are already doing it because those other people aren't you. People want to learn from you. You'll always attract your tribe. Think about three-course ideas that look the most promising and look for evidence to see which one could be the winner or most profitable. Try to look for Facebook groups of people that are gathering and trying to solve the problem that your course can solve.

“Offering online courses is an effective strategy to attract new clients.” – Amanda Dake (01:01-01:03 )

• Define your topic 

Build one course at a time. Otherwise, you're going to get too overwhelmed, and none of them will get completed. But if you already have an email list or followers, survey people what they need help with. That way, you're figuring out what you're supposed to be teaching them whenever they tell you what they want.

Next Steps

Want us to help you create and launch your online course in just days? Learn more here: https://amandadake.com/