Ep. 13- Sales & Marketing Alignment around a Focus 50 w/ Mike Wolber of Rent Dynamics
Update: 2022-04-25
Description
How do you align Marketing & Sales? Build the target account list together. Mike Wolber, CRO of Rent Dynamics, oversees the entire revenue organization. He saw that the most effective way to get buy-in from your teams is to brand everything. And in an effort to align Marketing & Sales, he built an initiative called the Focus 50. This list was built by marketing & sales, and by the joint effort to close 50 accounts, alignment was natural. As a result of marketing efforts, over 90% of revenue will be influenced by marketing this year.
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