Ep. 14- Aligning Marketing & Sales for Enterprise ABM at HP w/ Richa Pande of HP
Update: 2022-05-01
Description
Most companies struggle to align marketing and sales for success with ABM.
But without alignment between marketing and sales, ABM is destined to fail.
Richa Pande, Head of Global ABM at HP, successfully planned, implemented, and drove revenue through her ABM initiatives in the enterprise space.
In this episode from ABM-A-THON, Richa walked through how she drove alignment between marketing and sales, the common pitfalls that prevent success with ABM, and how to succeed with ABM. Want to learn how to align your organization? Listen to this episode today!
But without alignment between marketing and sales, ABM is destined to fail.
Richa Pande, Head of Global ABM at HP, successfully planned, implemented, and drove revenue through her ABM initiatives in the enterprise space.
In this episode from ABM-A-THON, Richa walked through how she drove alignment between marketing and sales, the common pitfalls that prevent success with ABM, and how to succeed with ABM. Want to learn how to align your organization? Listen to this episode today!
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