Ep. 9- Building a Marketing Technology Stack in 2022 w/ Kirsten Paragona of smartShift
Update: 2022-03-21
Description
Imagine you walk into a company as a Marketing Leader, and the revenue team isn't using anything. There is no real marketing happening. The company has been entirely built through cold outbound. And it's your job to get the marketing up and running.
This is the situation Kirsten Paragona found herself in. In this episode of Grow You B2B Business, she walks through the process of building her strategy, getting executive buy-in, and standing up an ABM program that started delivering qualified opportunities to sales in less than 6 months.
This is the situation Kirsten Paragona found herself in. In this episode of Grow You B2B Business, she walks through the process of building her strategy, getting executive buy-in, and standing up an ABM program that started delivering qualified opportunities to sales in less than 6 months.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
