Ep. 6- Using Your Personal Brand for More Successful Targeted Marketing w/ Nick Bennett of Alyce
Update: 2022-02-28
Description
Nick Bennett has sourced over $500,000 in closed revenue for Alyce using his personal brand.
Nick Bennett is the director of ABM, Field Marketing, and Community for Alyce. Through creating content on LinkedIn and his podcast, he has built an audience of over 30,000 marketers. And whenever those marketers need a gifting platform, they think of Nick first.
In this episode of Grow Your B2B Business, Nick unpacks how B2B companies should be thinking about encouraging their teams to build personal brands, and how to demonstrate the impact personal brands can have on a company's bottom line.
Nick Bennett is the director of ABM, Field Marketing, and Community for Alyce. Through creating content on LinkedIn and his podcast, he has built an audience of over 30,000 marketers. And whenever those marketers need a gifting platform, they think of Nick first.
In this episode of Grow Your B2B Business, Nick unpacks how B2B companies should be thinking about encouraging their teams to build personal brands, and how to demonstrate the impact personal brands can have on a company's bottom line.
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