Episode 6: Cole Humphus, Rapid Scale System: Scaling a Business in 2021: Why Having a Good Product Isn't Enough Anymore
Update: 2021-02-03
Description
"What are the things that are never going to change? People are still going to have pain points, they’re still going to have problems, they’re still going to have aspirations. To be a good business person [...] you have to know how to talk to people and illicit a reaction. The people that are going to get screwed [by new privacy and tracking updates] are the ones that are overly confident, or even at times arrogant, in thinking that “if you create it, they will come.”
- [6:47 ] Cole shares how he started Cole’s Classroom for photographers
- [9:15 ] Cole mentions what he thinks was the key to his business growth
- [11:18 ] Learn what made Cole decide to make the jump to membership model
- [19:21 ] Tips from Cole on how to scale your membership
- [20:59 ] Learn the strategy Cole used to grow his membership from 600 to 1000+ members
- [23:43 ] How to prevent or address churn in your membership
- [27:03 ] How your focus may change as your business grows
- [30:40 ] How scaling your business in 2021 is different than it was a few years ago
- [37:57 ] Should your product suite be related or unrelated in the same niche?
- [41:47 ] How to get in front of your audience with as low cost as possible
- [44:54 ] Why you have to do more than just create a good product
- [48:07 ] Cole’s thoughts on the future of Clubhouse
- [53:48 ] The worst and best business advice Cole ever heard
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