Features Don't Sell, But Pain Does

Update: 2025-06-18

Description

Most advertisers lead with features when they write ads, rattling off benefits and capabilities. But features don't move the needle. Jon explains the three-element framework that actually drives conversions and why pain points matter more than you think.

Comments

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Features Don't Sell, But Pain Does

#box-pro-ellipsis-175977253577343{-webkit-line-clamp:2;}Features Don't Sell, But Pain Does

Features Don't Sell, But Pain Does

Features Don't Sell, But Pain Does