From Avon to Innovation: Susannah Schofield on why the direct selling industry is thriving
Update: 2025-06-05
Description
On this episode of Talking Shop, we are joined by Susannah Schofield, Director General of the Direct Selling Association (DSA) - the UK’s leading industry body for direct-to-consumer (D2C) retail. We delve into the DSA’s mission and how it supports well-known members like Avon, Oriflame, and Seranova. Susannah shares insights on the evolving D2C landscape, clears up common misconceptions about direct selling, and explains why D2C brands are thriving in today’s fast-paced and competitive retail environment.
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