In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Gilbert Corrales, CEO and Co-Founder of Leaf. Leaf has evolved from a music marketing platform that became the number one music app in Latin America to a performance marketing agency specializing in direct-to-consumer retail brands. Starting with the challenge of helping musicians own their audience relationships in an increasingly commoditized digital music landscape, Gilbert and his team discovered that the same attention-based marketing frameworks applied across industries. Now Leaf helps fast-growing e-commerce companies optimize their digital marketing strategies while building technology products that solve conversion tracking and campaign optimization challenges at scale.

• Transitioning from music industry marketing to e-commerce performance marketing

• Building marketplace dynamics and solving chicken-and-egg problems in two-sided markets

• Evolving from pure services to product-led growth with technology solutions

• Strategic hiring and team expansion in specialized verticals

• Leveraging AI tools while maintaining human expertise and agency

• Creating "unreasonable hospitality" as a competitive advantage in service businesses