DiscoverConversations with Masters: How to Better Understand Your CustomersHear Bridget Nelson, Head of Brand Performance, MassMutual
Hear Bridget Nelson, Head of Brand Performance, MassMutual

Hear Bridget Nelson, Head of Brand Performance, MassMutual

Update: 2023-07-26
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Hear how she measures the impact of marketing at the brand level. Learn the benefits of deep-diving into the customer journey, from initial trigger to purchase, to create a relevant presence at each critical decision step. Listen how the customer journey research often opens various avenues of opportunities, knowledge, and dialogue that foster innovation.


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Hear Bridget Nelson, Head of Brand Performance, MassMutual

Hear Bridget Nelson, Head of Brand Performance, MassMutual

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