Hear William Doyle, Global VP, Customer Insights, SAP
Update: 2023-07-27
Description
Hear how marketers can initiate positive action in a customer journey project by utilizing AI data to transform “insights” into “foresight.” Learn why managing internal expectations and over-communicating are the pillars of executing a customer journey project successfully. Listen why it is vital for all businesses to have a journey map that highlights their customers’ “”moments of truth”” in their buying journeys.
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