DiscoverConversations with Masters: How to Better Understand Your CustomersHear Gloria O-B Osardu, PhD, Global Head of Experience Research and Insights, Gusto
Hear Gloria O-B Osardu, PhD, Global Head of Experience Research and Insights, Gusto

Hear Gloria O-B Osardu, PhD, Global Head of Experience Research and Insights, Gusto

Update: 2023-07-27
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Hear why it’s crucial to align with the business’s objectives before initiating a project to prevent “research silos.” Learn how the customer journey map is an intertwined ecosystem of information rather than a linear thought concept. Listen how journey mapping (when done right) can showcase the correct way to design and build personalized experiences for a customer’s individual situation.

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Hear Gloria O-B Osardu, PhD, Global Head of Experience Research and Insights, Gusto

Hear Gloria O-B Osardu, PhD, Global Head of Experience Research and Insights, Gusto

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