Hear David Schwartz, Managing Director Category Management, Consumer Research and Insights, Conair Corporation, Inc.
Update: 2023-07-27
Description
Hear why it is vital to investigate what triggers the initiation of the customer journey. Learn how customer loyalty drivers can be uncovered from analyzing their “post-purchase” experiences. Listen to what behavioral techniques (like eye-tracking) can do to help you better understand your customer journeys.
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