In this episode of the Return on Life podcast, host Randy Dyck welcomes Conor Kelly, a rising star in the real estate world, known as "That Agent Kelly." Conor shares his unique journey from being a plumber to selling 57 homes in his first year as a realtor, primarily through social media. They dive into Conor's strategies for leveraging platforms like TikTok to build a personal brand, how attention equals currency, and the importance of consistency in social media for real estate success. This episode is packed with valuable insights on how to craft a career and life you love through the power of social media.

Key Takeaways:

• Social Media Strategy: Conor highlights how he built his business by using social media, particularly TikTok, to generate leads and close deals without traditional cold calling or door knocking.


• Attention Equals Currency: Conor explains why attention is the key to success and how building a personal brand can serve both your present and future business goals.


• Consistency is Key: The importance of daily posting and staying consistent to build a successful real estate career through social media.


• Building a Personal Brand: Conor emphasizes the long-term benefits of focusing on personal branding to position yourself as an authority in the real estate industry.

Timestamps:

• [1:00 ] – Introduction to Conor Kelly and his background


• [4:10 ] – How Conor sold 57 homes in his first year using TikTok


• [7:30 ] – Transition from plumbing to real estate and social media


• [14:45 ] – The importance of building a personal brand and leveraging social media


• [22:00 ] – Why attention equals currency and examples of undervalued attention


• [27:50 ] – The consistency factor: posting every day to achieve success

Links & Resources:

Connect with Conor Kelly:

• Instagram: www.instagram.com/thatagentkelly

Connect with Randy:

• Website: www.randydyck.com


• Instagram: www.instagram.com/randycdyck