In this episode, Nathan Yeung of Find Your Audience discusses the concept of "Return on Life" in marketing, especially for small businesses in real estate and those with revenues under $5 million. As a fractional CMO, Nathan shares practical strategies for companies to achieve impactful marketing without hiring a full-time executive. He introduces a three-part framework—trust, operations, and strategy—highlighting the importance of authenticity, empathy, and logic. We explore key marketing channels like SEO, paid search, events, and direct mail, with tips on how solopreneurs can benefit from local events and long-term SEO strategies. Nathan also touches on the role of AI in marketing. This an insightful episode on sustainable growth and success in marketing.

(00:00 ) - Marketing Strategies for Small Businesses

(14:37 ) - Building Practical and Sustainable Marketing Strategies

(20:51 ) - Effective Marketing Channels for Every Business

(34:37 ) - Structured Life and Marketing Prudence

(48:51 ) - Casual Conversations With Nathan

Links and Resources:

Nathan Yeung’s Links:

LinkedIn: https://www.linkedin.com/in/yeungnathan/

Website: https://findyouraudience.online/

Randy Dyck’s Links:

Instagram: www.instagram.com/randycdyck/

LinkedIn: www.linkedin.com/in/randydyck/

Website: www.randydyck.com

Looking to level up your real estate business, check out my coaching program: https://scientificscaling.systems/