In this episode, Mick Holly chats with Roy Osing author of Be Different or Be Dead. Roy shares how he took a business from startup to $1billion is sales through Audacious Unheard of Marketing. He also reveals how to craft your ONLY STATEMENT - how to position yourself as truly unique. Don't miss this episode!

You can contact Roy at:

roy.osing@gmail.com

or go to his website:

https://www.bedifferentorbedead.com/

(0:00 ) Introduction and welcoming remarks
(2:23 ) Building a successful internet business with Roy Osing
(7:00 ) Marketing to cravings instead of needs
(10:24 ) Targeting specific customer groups for business growth
(14:57 ) Delivering a unique customer experience
(21:13 ) Differentiation vs. Distancing: The power of the 'only statement'
(27:25 ) Developing a strategic plan: Declaring growth intent and defining customer groups
(31:00 ) The structure of business objectives and the importance of review
(35:50 ) Audacious leadership in business growth
(40:51 ) From selling to serving: The power of building relationships
(49:32 ) Getting the sales compensation plan right
(55:13 ) Closing thoughts, advice and promotion for Apple Podcasts reviews and 'Sell the Sizzle' website