In today's episode is nothing short of thrilling. We're diving into the elusive world of securing a meeting with the top brass, the big cheese, the CEO.

In the vast realm of sales, it's often the ultimate decision-maker, the CEO, who holds the keys to success. But reaching this elusive figure can be as challenging as hunting a lion in the African savannah. They're highly protected by gatekeepers, hidden contact information, and a relentless schedule.

(0:00 ) Introduction by Mick Holly
(1:02 ) The importance and challenge of reaching the CEO
(3:02 ) Strategies and approaches to reach the CEO
(6:13 ) 5-step strategy to get a meeting with the CEO
(9:12 ) Detailed explanation of Steps 1 to 3: Research, Trojan Horse, and WIFM Radio
(14:42 ) Steps 4 and 5: Roleplaying the conversation and securing the meeting
(16:30 ) Tips on reaching the CEO outside normal hours
(17:06 ) Follow-up strategy and leveraging research
(18:18 ) Rehearsing the pitch and making the offer
(19:03 ) Recap and conclusion: Securing the meeting with the CEO