DiscoverThe Spin Sucks Podcast with Gini DietrichHow to Measure Outcomes, Not Just Activity
How to Measure Outcomes, Not Just Activity

How to Measure Outcomes, Not Just Activity

Update: 2025-05-13
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The PESO Model© will help you build an integrated communications strategy, but if you're not measuring the right things - the outcomes it's creating - then you're going to have a hard time proving it. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how to stop measuring your activity, and start putting some real numbers around the outcomes you're creating.

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How to Measure Outcomes, Not Just Activity

How to Measure Outcomes, Not Just Activity

Gini Dietrich, Founder of Spin Sucks