Why the PESO Model© Still Wins in the Age of Zero Click and Zero Share
Update: 2025-07-08
Description
Remember when clicks, shares, and impressions were reliable measures of success? Those days are gone.
In this episode, Gini Dietrich breaks down why AI-generated answers, algorithm-controlled feeds, and private, hidden sharing have fundamentally changed how audiences discover and trust your content.
We’re living in a zero-click, zero-share, zero-visit world—and traditional marketing tactics are losing visibility fast.
But here’s the good news: you don’t need a shiny new framework to navigate this shift. You need to evolve your PESO Model® strategy to reflect how trust and attention work in 2025.
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