Increasing AI Visibility Through Earned Media with Muck Rack's Linda Zebian and Matt Dzugan
Description
In PR 360's 300th episode, Tod Perry sits down with Linda Zebian, Muck Rack’s Vice President of Communications, and Matt Dzugan, the company’s Senior Director of Data, to discuss the evolving relationship between PR and AI. Together, they explore Muck Rack’s new AI-powered tool, Generative Pulse, along with its latest report on AI search. The conversation also delves into how AI is reshaping PR strategies and why earned media remains crucial for visibility in the age of artificial intelligence.
Key Takeaways:
- Why earned media is crucial for AI visibility and brand reputation
- Niche outlets are becoming more important in PR strategies
- The future of journalism in the AI era
Episode Timeline:
2:00 Muck Rack's new tool: Generative Pulse
4:35 What does Generative Pulse look like for a client?
6:45 Generative Pulse helps in a crisis
7:30 How has AI changed the PR world and beyond in the past 18 months?
8:30 People are using AI for retail purchases
10:22 Muck Rack's AI search study insights
12:30 Why does AI love learned media?
14:15 ChatGPT's initial shortcomings
15:50 Strategies for increasing AI visibility
21:00 Crisis management with AI Tools
22:40 Introduction to AI agents
25:30 Building the ultimate agent
28:40 The future of journalism and AI
This episode’s guests:
• Muck Rack's free report at GenerativePulse.AI
Hosted on Acast. See acast.com/privacy for more information.
United States
