It's Time to Revisit Creative Testing

Update: 2025-07-16

Description

Creative testing made sense when one ad meant one combination of copy and creative. But with 26 placements and potentially thousands of variations per ad, the old testing methods are impossible and unnecessary. Jon explains why finding the "winning" combination is the wrong goal.

Comments

In Channel

When Does Remarketing Actually Make Sense?

2025-10-0108:30

Frequency Is Not Your Problem

2025-09-2407:19

How the Meta Ad Auction Works

2025-09-1708:05

Incremental Attribution Explained

2025-09-1006:35

Creative Diversification Is the New Targeting

2025-09-0307:28

Why Aren't People Acting on Your Ads?

2025-08-2706:08

Don't Do What I Tell You to Do

2025-08-2007:11

Your Cost Per Lead Is Mostly Meaningless

2025-08-1306:46

Why 'It Depends' Is the Right Answer

2025-08-0606:42

How to Pick the Ideal Ads Client

2025-07-3005:43

Targeting Isn't What It Used to Be

2025-07-2307:30

It's Time to Revisit Creative Testing

2025-07-1610:06

Don't Get Emotionally Attached to Your Ads

2025-07-0907:31

Your Stubbornness Is Killing Your Results

2025-07-0209:57

Correlation, Causation, and Meta Ads Mistakes

2025-06-2509:15

Features Don't Sell, But Pain Does

2025-06-1807:53

Beware of Fake Advertising Experts

2025-06-1108:57

Stop Searching for the Magical Ad Strategy

2025-06-0411:04

Meta's Vision to Replace Ad Agencies with AI

2025-05-2811:13

When Are Ad Results Actually Meaningful?

2025-05-2109:30

00:00

It's Time to Revisit Creative Testing

#box-pro-ellipsis-175973181119472{-webkit-line-clamp:2;}It's Time to Revisit Creative Testing

It's Time to Revisit Creative Testing

It's Time to Revisit Creative Testing