Larry Penta on Building Flexible Yet Consistent Revenue Operations
Update: 2025-09-15
Description
Larry Penta is the Senior Director of Revenue and Commission at Snyk. On this episode of the Go To Masters Show, he shares how his unique dual role balances financial stewardship with revenue operations excellence in a fast-scaling DevOps security platform.
- Balancing automation with flexibility while maintaining data governance and controls
- Designing compensation plans that align behaviors with enterprise growth objectives
- Using AI for predictive analysis beyond traditional LLM applications in revenue operations
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