Allison and Angie delve into the critical moment when a student inquires with a college and reveals how savvy higher ed marketers can turn this high-intent moment into a game-changer for applications and conversions. Non-name-brand colleges can particularly benefit from focusing on this moment to stand out and attract prospective students. By creating personalized and engaging experiences, colleges can increase contact and engagement rates, leading to higher application and enrollment rates. The conversation also highlights the changing landscape of search marketing and the need for a more personalized approach in higher ed.

Guest Name: Angie Mohr, SVP, Student Engagement, Archer Education

Guest Social Handles:  
https://www.linkedin.com/in/angiemohr/

Guest Bio: Angie Mohr is the Senior Vice President of Student Engagement at Archer Education. With a background in marketing, communications and CRM & marketing automation, she brings over 15 years of strategic communications and higher education experience. In her current role at Archer Education, a full-service marketing and enrollment solutions provider for higher education institutions, Angie focuses on supporting student acquisition and lifecycle delivery services, utilizing scalable communications strategies and technologies to help prospective students engage, enroll, and persist in the student journey.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.