Join Joe Watson and Kathy Wilcox, partners at Switch Innovation Lab, on the Between Innovation podcast as they delve into the human conditions necessary for innovation to thrive. In this episode, they tackle the often misunderstood concept of accountability, exploring how it can be a driving force for successful innovation. They discuss the importance of clarity, mutual accountability, and resource allocation, emphasizing that innovation requires a different approach than traditional business metrics. Joe and Kathy share valuable insights, strategies, and real-world examples to help you foster a culture of accountability and drive innovation within your organization.

Key Takeaways:

• Redefining Accountability: Move away from the punitive, top-down model and embrace mutual accountability, where everyone understands their roles and contributions.


• The Importance of Clarity: Clearly define goals, expectations, and metrics for success — while remaining open to the unexpected nature of innovation.


• Learning Culture: Invest in continuous learning and development to foster a culture of innovation and intellectual capital growth.


• Activity vs. Impact Metrics: Measure early-stage innovation through activity metrics (learning, insights, experiments) and assess impact metrics (financial gain, industry transformation) later in the process.


• Storytelling and Check-ins: Foster open communication and storytelling to share learnings, insights, and challenges within innovation teams.

Connect with Us:

Learn more about innovation at www.switchinnovationlab.com or connect with Joe Watson and Kathy Wilcox on LinkedIn.

Let's redefine accountability and unlock the power of innovation together!