DiscoverThe Application with Allison TurcioRethinking Search Marketing and How to Help Students Find Right-Fit Colleges
Rethinking Search Marketing and How to Help Students Find Right-Fit Colleges

Rethinking Search Marketing and How to Help Students Find Right-Fit Colleges

Update: 2024-01-02
Share

Description

In this episode, we dive into the future of college outreach with Eric Menna, co-founder of Loper, a cutting-edge platform redefining how students find their right fit college. Eric emphasizes the need for a personalized, customized approach for students in their college search, ensuring they receive tailored information to make informed decisions. To do this, we need to encourage students to reflect on their ideal college experience rather than defaulting to familiar names and one-dimensional search parameters. Eric also provides invaluable advice for college marketers seeking alternatives to traditional search marketing, leveling the playing field among colleges in terms of prestige. Discover innovative strategies and tools that empower students to find their right-fit colleges while enabling institutions to engage with prospective students in a way that resonates on a personal level.

Find Today's Guest Eric Menna, co-founder of Loper, on LinkedIn



- - - -

Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Rethinking Search Marketing and How to Help Students Find Right-Fit Colleges

Rethinking Search Marketing and How to Help Students Find Right-Fit Colleges

Enrollify