In this episode of The Edge Effect, host Caroline Crawford sits down with Pat Taggart, founder and chief creative of Skyblue Creative, delve into Pat's unique journey from aspiring sports broadcaster to video production entrepreneur. They discuss the evolution of video content, the importance of unscripted, authentic storytelling, and practical tips for businesses considering video production. Pat shares insights on how to make individuals comfortable on camera, the value of establishing a personal connection, and why understanding your unique story is vital. He also offers practical advice on starting video content with minimal resources and emphasizes the significance of blending creation with strategic marketing.

Key Takeaways:

• 02:34 - Challenges and Breakthroughs in Video Production

• 04:18 - The Art of Authentic Storytelling

• 06:50 - Creating Engaging and Genuine Content

• 16:11 - The Power of Unscripted Conversations

• 21:29 - The Importance of Authenticity in Marketing

• 29:43 - Determining Video Content Outcomes

• 45:37 - The Importance of Storytelling in Video Content

More from Pat:

• To learn more about Sky Blue Creative visit: Skybluecreative.com

Other Helpful Resources:

• Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes. Click here to book a Marketing Momentum Session. Use code THEEDGEEFFECT for 10% off.

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.