DiscoverThe Spin Sucks Podcast with Gini DietrichWhy the PESO Model© Still Wins in the Age of Zero Click and Zero Share
Why the PESO Model© Still Wins in the Age of Zero Click and Zero Share

Why the PESO Model© Still Wins in the Age of Zero Click and Zero Share

Update: 2025-07-08
Share

Description

Remember when clicks, shares, and impressions were reliable measures of success? Those days are gone.




In this episode, Gini Dietrich breaks down why AI-generated answers, algorithm-controlled feeds, and private, hidden sharing have fundamentally changed how audiences discover and trust your content.
We’re living in a zero-click, zero-share, zero-visit world—and traditional marketing tactics are losing visibility fast.



But here’s the good news: you don’t need a shiny new framework to navigate this shift. You need to evolve your PESO Model® strategy to reflect how trust and attention work in 2025.

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Why the PESO Model© Still Wins in the Age of Zero Click and Zero Share

Why the PESO Model© Still Wins in the Age of Zero Click and Zero Share

Gini Dietrich, Founder of Spin Sucks