Episode Overview:

In this episode of Marketing in the Age of AI, Emanuel Rose and returning guest Jeff Borschowa unpack how to turn AI into a true research collaborator—not a vending machine. From using Notebook LLM and modular research to bringing in expert frameworks and thinking models, Jeff shows how to get cleaner insights, save time, and create more meaningful work and life.

What You’ll Learn:

• Why “vending machine” prompts fail—and what to do instead 💡

• A step-by-step deep research framework (context → success criteria → expert categories → world-class experts → best practices → dialogue with data → sources)

• How to run modular research (separate research, synthesis, and writing to avoid “conversation fatigue”)

• When to use Notebook LLM vs. a standard chat flow—and how each “thinks”

• How to inject expert perspectives & mental models (e.g., “What would Einstein emphasize here?”)

• Practical tricks (word-count requests, exporting research to docs, restarting clean threads)

• A human-first view: AI as augmented intelligence that frees time for strategy, creativity, and life 🎨
  

Featured Guest:

Jeff Borschowa — researcher, strategist, and systems thinker focused on getting exceptional outcomes from GPTs and middleware. Jeff shares how frameworks and expert lenses turn AI into a powerful partner for deep research and decision-making.

Connect with Jeff: https://www.linkedin.com/in/jeff-borschowa/

Episode Highlights:

• 🧭 Start right: define what you’re working on and what success looks like before you prompt.

• 🧑‍🏫 Build your expert bench: identify categories, then 3 world-class experts per category, and extract best practices.

• 🧩 Modularize: research in one thread, export to a doc, then start a fresh thread to synthesize and write.

• 🧪 Treat AI like a sous-chef—iterate with it; don’t just “order” the final output.

• 🧰 Real-world tips: request longer drafts and compress; ask for source quotes last; track where retrieval may hallucinate.

• 🧘‍♂️ Big picture: AI as a collaborator that buys back time to think, create, and live.
  

Connect and Explore More:

Host site (Emanuel Rose): https://emanuelrose.com/ Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

Connect with the Host (Emanuel Rose):

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Connect with the Guest (Jeff Borschowa): LinkedIn: https://www.linkedin.com/in/jeff-borschowa/

Further Reading or Resources:

• Emanuel’s site (articles, tools, speaking): https://emanuelrose.com/

• Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• Jeff’s LinkedIn for ongoing frameworks & research tips: https://www.linkedin.com/in/jeff-borschowa/

  
  

Enjoyed this deep-dive? Smash 👍, drop your biggest takeaway in the comments, and subscribe for weekly conversations on AI, research, and modern marketing. Share this with a teammate who’s ready to level-up their AI research game!

#AIinBusiness #DeepResearch #LLM #NotebookLLM #PromptEngineering #ResearchFrameworks #MarketingStrategy #AugmentedIntelligence #FutureOfWork #Productivity #DigitalTransformation #MarketingInTheAgeOfAI #EmanuelRose #JeffBorschowa