Bring Your Product Idea to Life

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage you’re at, there’s plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are. CONNECT WITH ME Website: https://www.vickiweinberg.com Instagram: https://www.instagram.com/vickiweinberguk/ LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/ Join my free Facebook group: www.facebook.com/groups/productcreatorsclub/

Building a successful wholesale business - with Andee Hart, Hart Design Co.

If the word sales makes you cringe a little… this episode is for you.In this conversation, Vicki is joined by Andee Hart, founder of Hart Design Co and host of the She Sells Differently podcast. Andee started out making candles in her kitchen during the pandemic – and went on to wholesale them into over 100 shops in a matter of months, all while still working a full-time corporate job.But this isn’t just a story about candles. It’s a really honest, practical chat about selling products in a way that feels good, works long-term, and actually supports your life as a business owner.If you sell physical products (or want to), this episode will help you:Stop feeling awkward or “salesy” about sellingUnderstand what actually helps products sell in wholesale and retailFeel more confident about pricing your products properlyRealise you don’t have to do everything (or sell to everyone) to succeedAndee brings a refreshing, human approach to sales – one that’s rooted in integrity, consistency and common sense, rather than pressure tactics or gimmicks.USEFUL RESOURCESShe Sells Differently Website https://andeehart.com/Andee Hart Instagram: https://www.instagram.com/andeehart/Andee Hart LinkedIn: https://www.linkedin.com/in/andeehart/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/audit

12-19
52:54

What is the Amazon algorithm?

Ever wondered how Amazon decides which products show up first? In this episode, I break down what the Amazon algorithm is, how it works and what really influences your visibility.We’ll cover the core factors, plus the common myths . I explain why sales velocity matters so much and why strong conversions matter.You’ll leave with practical ways to align your listings with what Amazon wants, so you can improve rankings in a realistic and sustainable way.LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/audit

12-16
14:08

Unleash Your Inner Florist! Meet Jennifer Pearson, creator of the Halliesphere

In this episode, Jennifer Pearson — ceramic designer and creator of the Halliesphere, a sustainable flower-arranging tool — shares the real journey behind bringing a completely new product to market. If you’re a product creator or e-commerce business owner, you’ll get so much from hearing how she took an idea from her dining table to partnering with the last remaining fine china manufacturer in the UK.Jennifer talks about:Validating an idea through real customers — and what consistent demand at craft fairs taught her. Scaling a handmade product and navigating the challenges of finding the right manufacturer Sticking to your ethics and values when building a brandPricing, positioning and protecting your idea, including how she approached trademarks and design rights.Marketing a product no one knew they needed yetUsing Etsy effectivelyJennifer’s honesty about the ups and downs of product creation makes this a relatable listen — especially if you're building something original and wondering how to get it out into the world.USEFUL RESOURCESHalliesphere Website: https://www.halliesphere.com/Halliesphere Facebook: https://www.facebook.com/Halliesphere/Halliesphere Instagram: https://www.instagram.com/halliesphereJennifer Pearson LinkedIn: https://www.linkedin.com/in/jennifer-susan-3848802ba/Halliesphere Etsy Shop: https://www.etsy.com/uk/shop/HalliesphereLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/auditSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

12-12
40:03

Is Amazon right for your brand in 2026?

As 2025 comes to a close, you might be wondering if 2026 is finally the year to start selling on Amazon. In this episode, I share an honest look at when Amazon is a brilliant opportunity and when it might not be the right move just yet.We talk about the pressure many brands feel to be on Amazon, why timing matters more than most people realise, and what you really need in place before taking the leap. I also explore when waiting is the smartest strategy and how that can actually set you up for success later.This episode is for anyone weighing up their next step, whether you’re brand new to Amazon or still sitting on the fence.LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/audit

12-09
16:35

How to elevate your brand - with Naomi Davies

If you run a product-based or e-commerce business and want your marketing to work harder for you, this episode is packed with practical advice. I’m joined by Naomi Davies of NMD Marketing, who specialises in paid social and Klaviyo email for fashion, lifestyle and beauty brands. She shares clear, no-nonsense insights that apply to businesses of any size.We talk about the basics many brands miss — including email automations, customer journeys and simple improvements that make a big difference. Naomi also explains how organic content and paid ads support each other, and why you can’t rely on ads alone to fix weak messaging or creative.You’ll learn:What to check when auditing your marketing channelsWhy testing needs to be ongoing, not a one-off taskWhy ROAS isn’t the best measure of success — and what to track insteadHow to understand your cost per acquisition (and why it matters)How to communicate higher pricing with confidenceWhat premium brands get wrong online — and how to avoid those mistakesWhy showing up as the founder can genuinely improve resultsIf you want practical steps to improve your marketing, strengthen your positioning and make your brand feel more premium without overcomplicating things, this episode will be really useful.USEFUL RESOURCESNMD Marketing Website https://www.nmdmarketing.co.uk/NMD Marketing Instagram https://www.instagram.com/nmd_marketing/Naomi Davies LinkedIn https://www.linkedin.com/in/naomimdavies/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/audit

12-05
31:17

How to review your Amazon performance before the new year

December is the perfect time to pause and look back at how your Amazon account has really performed in 2025. In this short episode, I walk you through a simple, practical way to review what worked, what didn’t and where your time and energy should go in 2026.We’ll look at key areas including performance metrics, listing health, customer feedback, ads and fulfilment, all in a way that feels doable in under an hour. If you’d like extra support making sense of your numbers or improving your listings, an Amazon Listing Audit or Power Hour can give you clarity before the holidays or as a strong start to 2026.Useful links:Amazon listing audit: https://vickiweinberg.com/amazon-account-audit/ Book a Power hour with me: https://vickiweinberg.com/amazon-training/Download my free audit checklist: https://checklist.vickiweinberg.com/audit LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/auditSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

12-02
11:57

Working with Influencers to grow your brand - with Tomer Hen, Switch Supplements

If you’ve ever felt stuck with slow sales, frustrated that ads “should” be working but aren’t, or just totally overwhelmed by the pressure to keep up with every new platform trend… this episode will feel like a breath of fresh air.This week, Vicki speaks with Tomer Hen — brand founder, influencer marketing expert, and co-founder of Switch Supplements.If you sell physical products, this episode will help you:Stop relying on ads that drain your budgetUnderstand how to find influencers who actually drive salesUse non-transactional outreach to get influencers excited about your productTurn customers into raving fans who do your marketing for youBuild growth through “boring consistency” rather than chasing the next trendYou’ll learn how to create an influencer “flywheel” that brings in steady sales, keep going even when business feels slow, and build a brand people naturally want to rave about — all without needing loads of products or a big ad budget. It’s full of easy, practical tips you can try right away.USEFUL RESOURCESSwitch Supplements Website: https://www.switchsupplements.com/Tomer Hen X: https://x.com/tomerhenTomer Hen Facebook: https://www.facebook.com/tomeronline/Tomer Hen Instagram: https://www.instagram.com/tomer_hen/Tomer Hen LinkedIn: https://www.linkedin.com/in/tomer-hen/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/audit

11-28
35:09

The most common Amazon questions I’ve been asked this year

To wrap up the year, I’m looking back at the most common questions I’ve been asked by sellers during Power Hours, training sessions and conversations this year.These questions come up time and time again, whether someone’s just getting started or already established.In this episode, I cover:Why your listing might not be showing up in searchHow to get your first reviews (and what not to do)When to start running ads, and how to keep them effectiveThe best way to launch a new productWhen it makes sense to expand to other marketplacesI also reflect on what these questions tell us about where sellers are right now — and how much progress so many have made this year.If you’ve had any of these questions yourself, you’re not alone. And if you’d like ongoing help with your Amazon strategy, I share how we can work together one-to-one in 2026.Mentioned in this episode:Book a Power Hour or 1:1 trainingLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/auditSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

11-25
15:41

Nail Care Reinvented: The Sustainability Story of Loste Nails with Christy Llewellyn

If you’re growing a product business or running an e-commerce brand, this conversation with Christy Llewellyn from Loste Nails is full of honest, practical insights you’ll really connect with. Born from a frustration with flimsy press-ons and overpriced salon appointments, we set out to create something better: nails that look like gel, wear like gel, but don’t chip, split, or wreck your natural nails. Oh, and the best part? They are fully reusable.Loste is a new kind of press-on. Crafted with 5-layer, soft gel technology, our nails are ultra-strong, ultra-glossy, and long lasting. No UV. No damage.Each set comes with everything you need for a flawless application in five minutes, whether you’re getting ready for a night out or applying them poolside on holiday.Christy built her reusable press-on nail brand from scratch — no contacts, no big budget — and shares exactly what it’s really like to develop a product, market it, and keep going when things constantly change.In this episode, you’ll learn:How a simple personal frustration can spark a whole product ideaWhat bootstrapping a physical product looks like behind the scenesWhat’s actually working in product marketing right nowHow small brands can stand out without competing on priceThe power of repeating your brand storyThis is a relatable, encouraging episode that’ll leave you inspired to keep going, keep showing up, and keep telling your story.USEFUL RESOURCESLoste Nails Website https://getloste.com/Loste Nails Instagram https://www.instagram.com/getloste/Loste Nails TikTok https://www.tiktok.com/@getlosteLoste Nails Facebook https://www.facebook.com/getloste/Loste Nails Pinterest https://uk.pinterest.com/getlostenails/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/auditSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

11-21
32:11

How to choose the right Amazon strategy for your business

Once you’ve been selling on Amazon for a while, it’s easy to feel unsure what to focus on next. Should you scale your listings? Expand internationally? Invest more in ads?In this episode, I help you identify the next best step for your business — based on your goals, capacity, and where you’ll get the biggest return.We’ll talk through:How to decide what you want Amazon to do for your business (sales channel vs brand visibility)The importance of optimising existing listings before scalingExpanding to new marketplaces (EU and US) — and what to know How to add new product lines, bundles, or test virtual bundles (coming soon to the UK)When to revisit your ads strategy or your balance between FBA and FBMI also share real examples from the sellers I’ve worked with — from improving listings to expanding to Germany — and what made each strategy successful.If you’re planning your next phase on Amazon or looking ahead to 2026, this episode will help you create a clear direction for your business.Mentioned in this episode:Book a Power Hour to plan your 2026 Amazon roadmapLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/auditSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

11-18
17:06

How to make a family business work - with Lily Llewellyn

In this episode, Vicki speaks with Lily Llewellyn, of Provide Society, a specialist who supports families, couples, and close friends who work together. Lily combines her background in family psychotherapy and business to help people navigate the practical and emotional realities of running a business with someone they’re personally connected to.This conversation is particularly useful for product creators and e-commerce business owners who currently work with a family member or are considering bringing one into the business.What you’ll learn• The most common challenges family-run businesses face• How to decide who does what• How to protect both the relationship and the business• What to discuss before going into business together• How to handle tensions or conflict• The difference between what the family needs and what the business needs• Succession planning without the stress• What “growth” actually meansIf you work with a partner, sibling, parent, or close friend — or you’re considering it — this episode will help you do it with more clarity and much fewer headaches.USEFUL RESOURCESProvide Society Website: https://www.providesociety.com/Provide Society YouTube https://www.youtube.com/@ProvideSocietyLily Llewellyn LinkedIn https://www.linkedin.com/in/lily-llewellyn-423030183/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/auditSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

11-14
39:52

3 things to check before deciding to sell on Amazon

Amazon can be a brilliant place to sell — but that doesn’t mean it’s right for everyone.In this episode, I’ll help you work out whether Amazon is the right platform for your products and business. We’ll go through three simple checks that can save you time, money, and frustration before you even get started.You’ll learn:How to check if your product can be sold on Amazon (including approvals, restrictions, and safety requirements)How to assess demand — whether people are already buying products like yoursHow to estimate costs and make sure your product can stay profitable after feesWe’ll also look at some free tools you can use, like the Jungle Scout Sales Estimator, and I’ll share practical examples to help you make informed decisions before you commit.Whether you’re just starting out or you’ve been on the fence about Amazon for a while, this episode will give you clarity on whether it’s the right move for you.Mentioned in this episode:Jungle Scout Sales EstimatorBook a 1:1 training session with meLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/auditSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

11-11
17:12

Creating plant based milk for kids - with Amy Langfield, Grow with Iris

In this episode, Vicki chats with Amy Langfield, co-founder of Grow with Iris — a fortified, plant-based drink for children aged 12 months to 4 years. What started as one mum’s search for a safe, nutritious alternative for her allergic daughter has grown into a business helping families all over the UK.Amy opens up about:🌱 Turning a personal challenge into a purposeful business — how her daughter’s severe allergies inspired the creation of Grow with Iris.🌱 Navigating regulations and formulation — the behind-the-scenes work of developing a nutritious, safe, and great-tasting children’s drink.🌱 Funding innovation — how grants from Innovate UK supported research, development, and sustainability goals (and how you could benefit too!).🌱 Building a sustainable brand — from eco-conscious packaging to lifecycle analysis🌱 Practical advice for founders Amy’s story is the perfect reminder that you don’t have to have all the answers to build something amazing — just a strong “why,” a willingness to learn, and a community around you.USEFUL RESOURCES:Grow With Iris Website: https://www.growwithiris.com/Grow With Iris Facebook: http://www.facebook.com/growwithirisGrow With Iris Instagram: http://www.instagram.com/grow_with_iris/Grow With Iris LinkedIn: http://www.linkedin.com/company/79984142Amy Langfield LinkedIn: http://www.linkedin.com/in/amy-langfield-887b36231/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/audit

11-07
35:23

How FBA (Fulfilment by Amazon) actually works

Fulfilment by Amazon, or FBA, sounds simple - you send your stock to Amazon and they handle the rest.But what really happens behind the scenes can make a big difference to your profits, rankings and even how smoothly your business runs.In this episode, I take you through how FBA actually works - from how your stock is received and stored, to the fees you’ll pay, the common pitfalls to avoid, and how to decide whether it’s right for your business.You’ll learn:What FBA really isThe genuine benefits — including Prime eligibility and customer trustThe hidden costs and things to considerHow to decide between using FBA, FBM, or a mix of bothA simple walkthrough of setting up your first FBA shipmentI also share some of my own experiences — the good and the bad — including what happened when an entire shipment went missing, and how I’d approach things differently now.If you’re using FBA already, or thinking about it, this episode will help you understand exactly what to expect — and how to avoid costly mistakes.Mentioned in this episode:Amazon FBA CalculatorThe Essential Insurance Guide for Product Businesses - with Gary Ross, BlipBook a Power Hour or 1:1 trainingLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/auditSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

11-04
33:59

The secrets of a successful product - with Tricia Connor Jackson

What actually makes a product great — not just good, but something people buy again, rave about, and recommend?In this week’s episode, Vicki chats with Tricia Connor Jackson, who brings a fascinating mix of experience to the table. Tricia is a professional model, actress, and content creator who’s worked with over 350 brands, as well as a former Vice President of Sales at Procter & Gamble and Nestlé. She’s also one of the expert panelists on Amazon Prime’s Shopping Court, where she reviews and judges real-life products in front of a global audience.This conversation is a goldmine for anyone selling a physical product or building a brand. Tricia shares what she’s learned from reviewing hundreds of products — what makes some shine and others stumble — and gives practical, honest advice to help you make yours the best it can be.You’ll hear:What really makes a product stand out – from packaging and price to function and clarity. Tricia explains why it’s never just one thing that wins customers over.Tiny mistakes that trip brands up – like unreadable labels, unclear instructions, or packaging that looks beautiful but doesn’t actually work.How to think like a consumer again – testing your own products as if you’d never seen them before.The dos and don’ts of working with content creators – what to expect, how to brief them properly, and how to build strong, respectful relationships that produce great content.Why authenticity matters most in creator partnerships – and how a well-chosen creator can become one of your best advocates.How to make your Amazon listings do the selling for you – and why most brands accidentally undersell themselves online.Tricia also shares fascinating behind-the-scenes stories from Shopping Court — Amazon’s reality-style product review show — and explains how her judging experience has sharpened her eye for what makes a product truly irresistible.If you want to improve your packaging, work better with influencers, or simply make sure your product experience delights customers at every touchpoint, this episode is for you.USEFUL RESOURCESTricia Connor Jackson Website: https://triciaconnorjackson.com/Tricia Connor Jackson Instagram https://www.instagram.com/triciaconnorjackson/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/auditSupport this podcast for the price of a...

10-31
46:17

How to set up your first Amazon listing

Creating your first Amazon listing can feel daunting, but it doesn’t need to be. In this episode, I’ll walk you through the essentials for building a strong listing — and share some of the common mistakes to avoid.You’ll learn:What you need to set up your Amazon Seller Central AccountThe key elements of a good Amazon listingHow to avoid the most common listing mistakesRemember to check out my back catalogue for full episodes on shipping, Amazon fees and more.Get my FREE Amazon set up checklist: https://mailchi.mp/72c24952cf50/amazon_checklistIf you’d like personalised support with your first listing, I offer Power Hours where we can go through your product and goals together. Book a session here: https://calendly.com/vickiweinberg/powerhourMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/audit

10-28
15:33

Navigating later-life career pivots - with Corinne Whillock, Lulu and Boo

In this inspiring episode, Vicki chats with Corinne Whillock, founder of Lulu and Boo Jewellery, about how she swapped a 20-year career as a midwife for life as an award-winning jewellery designer.If you’ve ever dreamed of doing something completely different or wondered if it’s too late to start again, this conversation will leave you feeling motivated and reassured that it never is.Corinne shares how a chance encounter with a friend led her to an evening jewellery class that changed everything – and how she’s built a business rooted in quality, sustainability and authenticity.You’ll hear:How Corinne created a brand centred on recycled gold and silver that’s designed to last a lifetime.Why staying true to your values and “your lane” can help you stand out – even in a competitive market.The power of being authentic online and letting people see the person behind your brand.Practical tips on funding, choosing e-commerce platforms, and balancing sustainability with profit.Corinne’s experience with celebrity endorsements (including Claudia Winkleman!) – and what really drives long-term growth.Why it’s absolutely not too late to start something new – and how midlife creativity can become your superpower.This is such an uplifting conversation about courage, craftsmanship and connection. Whether you’re a product creator, maker, or e-commerce business owner, you’ll walk away with ideas, encouragement and the reminder that your business can reflect your values and evolve alongside you.USEFUL RESOURCESLulu And Boo Website: https://luluandboojewellery.co.uk/Lulu And Boo Facebook https://www.facebook.com/people/Lulu-Boo-Sustainable-Jeweller/100082407024540/Lulu And Boo Instagram https://www.instagram.com/luluandboosustainablejewellerCorrine Whillock LinkedIn https://www.linkedin.com/in/corinne-whillock-5784292a7/?originalSubdomain=ukLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/auditSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

10-24
42:54

The not-so-obvious things costing you money or sales on Amazon

Sometimes the biggest drains on your Amazon sales aren’t the obvious ones. In this episode, I uncover some of the hidden issues that quietly eat into your profit — and how to start spotting them.You’ll learn:The hidden problems that affect Amazon salesWhy these issues often go unnoticedHow fixing them can boost both sales and profitabilityMentioned in this episode:My FREE Amazon audit checklist: https://checklist.vickiweinberg.com/auditMy Amazon Seller Central audit service: https://vickiweinberg.com/amazon-account-audit/ Mentioned in this episode:Amazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/auditSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

10-21
11:24

Are You Sabotaging Your Business? Discovering Money Blocks - with Nicky Price

If you’ve ever found yourself undercharging, struggling to raise your prices, or feeling guilty about earning money doing something you love — this episode is for you.This week, I’m joined by Nicky Price, a global transformation therapist and coach who helps women in business break free from the subconscious blocks that hold them back from success and abundance.We dive deep into money blocks — what they are, where they come from, and how they might be quietly sabotaging your business without you even realising. Nicky explains how our early experiences shape our beliefs about money, worth, and success, and how these old patterns might still be influencing the way we show up in business today.You’ll hear about:The most common money and mindset blocks women in business faceHow to spot when you’re self-sabotaging your income or successWhy some of your money challenges may have nothing to do with money at allPractical tips for increasing your self-worth and your ability to receiveHow changing your energy and awareness can start shifting your results immediatelyThis is a fascinating, eye-opening conversation that will leave you reflecting on your own relationship with money — and ready to make powerful changes.💡 Plus, Nicky has kindly shared a free 28-minute video that takes this work even deeper — no opt-in needed! You can watch it at https://mebutfree.com/VickiUSEFUL RESOURCESMe But Free Website https://mebutfree.com/Nicky Price Instagram https://www.instagram.com/nicky_price/Nicky Price LinkedIn https://www.linkedin.com/in/nickyprice/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on...

10-17
36:55

What I look for in an Amazon account audit (and what it reveals)

What actually happens during an Amazon account audit? In this episode, I take you behind the scenes and share some of the key areas I check, what they reveal and what you can do to about it.This is a great way to pick up some tips on the areas you can look at, within your own account, to identify improvements.You’ll learn:The most common areas I review in an Amazon auditReal examples of issues I’ve uncoveredWhy an audit can make such a difference to performanceWant me to take a look at your account? I offer tailored Amazon audits to highlight problems and provide actionable steps to fix them. Find out more here: Want me to take a look at your account? I offer tailored Amazon audits to highlight problems and provide actionable steps to fix them. Mentioned in this episode:Amazon Account Audit ChecklistWhether things are going well on Amazon or you feel there’s room for improvement, this free audit checklist will help you review the areas that matter. It’s based on the process I use when I audit client accounts and is a simple way to spot opportunities to strengthen your setup. Grab it here: https://checklist.vickiweinberg.com/auditSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

10-14
19:15

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