Luke Peters, CEO and founder at NewAir Appliances and Retail Band, joins this episode of “The Commerce Marketer Podcast” to discuss specific strategies retailers and companies can follow to reduce the burden of tariffs. Luke starts by discussing how the tariffs have impacted NewAIr and their cost of goods (COG), and why simply finding a new supplier isn’t a realistic option (2:00). He explains what to look for in the supply chain to find opportunities for price relief (7:00), and outlines strategies to renegotiate and lower your manufacturing costs and and which parts of your agreement might provide the most leverage (10:30). Luke then shifts gears and dives into freight-specific issues, such as systems, duties and credit terms (18:00). He describes internal systems, processes, and packaging options to look at that can reduce costs and improve efficiency (21:40). He discusses how to approach third-party vendors to decrease costs, and then recalls mistakes made and lessons learned from them (30:30). Finally, Luke shares the most important thing to keep in mind when going into negotiations with your vendors or suppliers (35:30). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz NewAir / Retail Band: Website: Retail Band: https://www.RetailBand.com/ NewAir: https://www.NewAir.com/ Luke Peters: https://www.linkedin.com/in/luke--peters/ Email: Luke@RetailBand.com Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com
Zach Lones, director of social media marketing at Walmart, joins this episode of “The Commerce Marketer Podcast” to discuss how Walmart uses social media and their employees to engage with local communities and increase in-store traffic. Zach starts by describing the genesis of the store-level social media programs (2:00), choosing social platforms (8:30) and how they establish best practices and types of training needed (10:00) for participation. He explains how the program is structured for day-to-day use (12:00) and which KPIs the social team and store-level managers look at to determine the success of the posts (14:15). Zach then shares stories of how program participation has improved teamwork and moral among employees (17:30) before switching gears to describe the viral online grocery pickup (OGP) rap challenge videos (20:30). He explains what it was, how it impacted their relationship with their customers, and how it generated additional ideas for store associates in social engagement opportunities (24:30). Finally, Zach shares pitfalls to avoid, how to empower employees to create social content (28:45), and what other companies can learn from it (32:10). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Walmart: Website: https://www.Walmart.com Zachary Lones: : https://www.linkedin.com/in/zacharylones Instagram: https://www.instagram.com/zacharyplones/ Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com
Phillip Jackson, chief commerce officer of Something Digital and co-founder of Future Commerce, joins this episode of “The Commerce Marketer Podcast” to discuss expected commerce trends in 2020 and beyond. Phillip starts by describing the biggest trend that he expects to dominate the industry in 2020 (6:00) and discusses how venture capital fails at creating sustainable businesses (7:00). Phillips shifts gears to Amazon, predicting a long-term trend he expects to emerge this year (11:20) and how the cost and speed of shipping may threaten Amazon’s place at the top (13:00). He then delves into brand content and how retailers can neutralize larger competitor advantages with it (19:30). Phillip discusses the on-demand economy and how it’s paving the way for ghost brands and other non-ownership-based businesses (23:00). Phillips segues into the impact Gen Z has on retail, talking through potential backlash on larger corporations (27:00), sustainability and social causes, and brand loyalty (33:00). Finally, he assesses how the in-store shopping experience will change in the short-term (40:00). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Future Commerce / Something Digital: Future Commerce: https://www.FutureCommerce.fm/ Something Digital: https://www.SOmethingDigital.com / Phillip Jackson: Hello@FutureCommerce.fm Twitter: https://www.twitter.com/philwinkle / Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com
Drew Cook, CFO of Pact Clothing, joins this episode of “The Commerce Marketer Podcast” to discuss social causes as part of a brand’s ethos and marketing strategy. We outline the growing trend of sustainability amongst retailers and how “greenwashing” deceives consumers (2:00). He then discusses how terms like “organic” and “sustainable” can both aid marketing efforts and mislead consumers (4:30), and then cover how consumers’ expectations of corporate sustainability impacted Pact’s marketing philosophy and cause-based approach (7:30). He then speaks to the related practical challenges of sourcing and producing items at higher costs (10:30), delving into how beneficial being sustainable really is when consumers aren’t willing to pay more for the products (13:00). We switch gears to discuss sustainability in their post-purchase marketing efforts (16:00), growing a brand while staying true to its ethos (18:30), and how publicly addressing customer concerns improves their processes (22:30). He ends by sharing his thoughts on whether businesses need a social cause to stay relevant with today’s consumers (26:00) and why launching a cause-centered store is more challenging than ever (27:40). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Pact Clothing: Website: https://www.WearPact.com/ Drew Cook: Drew@WearPact.com Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com
On this episode of “The Commerce Marketer Podcast” I’m joined by Viv Conway and Tash Meys who share their strategies for growing your Instagram followers — and attracting the right ones. The founders of Ace The Gram start by discussing how to use Instagram the “right way” (9:20) and how businesses can decide what purpose it should serve (10:20). Next, they give a case study illustrating high-quality content and overall strategic plan, and then shift gears to discuss images (15:00) and tentpole strategies for growing followers (17:10). Tash and Viv then shed light on what makes a “good” Instagram (IG) post (18:15), how that differs from a good IG Story (20:30), ways to use Stories and how to develop a Highlight strategy (23:30). Next they cover how to develop a complete strategy around them, from how many to use and where to put them in a post for maximum effect (25:00). They answer the age-old question, “How often should I post?” (32:15) and share their method for structuring successful giveaways (36:00). They end by discussing the influencer industry and specific tools and tips for getting things done with limited internal resources, before finally sharing the first things they’d do on IG if they were starting a business today (51:46). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Ace the Gram: Website: https://www.AceTheGram.com/ Tasha “Tash” Meys: https://www.instagram.com/tastefullytash Vivien “Viv” Conway: https://www.instagram.com/vivconway_/ Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com
I’m joined by Luke Daniel Lucht, co-founder and research director at Research Farm, to discuss developing retail technologies around the globe and how they may impact the future of retail. Lucht begins by discussing approaches and challenges to unmanned stores overseas and what they could mean for similar stores in the U.S. (3:10) — and how the Amazon Go model fits into the future of these store formats (5:40). Next, he discusses what facial recognition might hold for retailers and consumers (10:00 and China’s new social credit system. He describes how it’s being used to curb and influence both shopping and public behavior and its implications for democratic countries (13:00). Daniel shifts focus to online grocery trends and how UK trends may impact the US online grocery market (23:30). He then dives into the future of autonomous vehicles (29:35), robo-warehousing and the future of grocers using vertical farming to provide fresher produce (34:00). Lucht also talks about how retailers can target consumers based on mood as signaled by wearables and how they interact with smartphones (37:50). Finally, he turns back to the online grocery market and which new grocers we should be watching for (45:00). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Research Farm: Website: https://www.ResearchFarm.co.uk Dan Lucht: https://www.linkedin.com/in/daniel-lucht-7609289 Email: Dan@ResearchFarm.co.uk Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com
CEO of MIVA and author of Dragonproof Ecommerce Rick Wilson joins me on this episode of “The Commerce Marketer Podcast” to share his perspective on the state of ecommerce and the consumer landscape. Wilson also hosts the “Protecting Your Online Business Podcast,” where he recalls stories and lessons learned from more than 20 years in ecommerce. Wilson starts by discussing what he thinks is the “end of the beginning of the ecommerce landscape” and retailers’ problem with free shipping and returns (5:00). Next, Wilson describes how the dot-com bust changed best practices, which new ones are transforming (7:10) and lessons to learn other brands’ mistakes (10:45). He then talks through modern marketing strategies and how to see into your own marketing blind spots (16:15). Wilson shifts gears to discuss effective meeting structures and how Amazon can be a catalyst for positive change (29:00) before predicting what Amazon and ecommerce will look like in the future (33:00). He goes on to theorize about the impact of AR and VR (38:40), the role "headless commerce" will play (42:00), and the most interesting ecommerce development of the past 20 years (44:00). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz MIVA: Website: https://www.Miva.com/ Email: Rwilson@Miva.com Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com
I’m joined by Luke Peters, CEO and founder of NewAir Appliances and host of the Page 1 Podcast, where he shares their blueprint for successfully launching new products. Luke starts by describing his ideal customer (2:15) and why New Air pivoted away from exclusively selling direct-to-consumer (2:50), and then explains how their 50 new product launches a year bring value (8:00) and the benefits of having the same SKUs for both your website and retail partners (12:00). Luke shifts to why customer reviews and YouTube influencers are a vital part of their launch strategy (15:20), discussing the most valuable types of on-site content (18:50) and elements of a successful YouTube video (21:00). Next, Luke dissects paid ad strategies and how opportunities on marketplaces impact a launched product’s ROI (24:10). He then discusses the importance of product reviews and his strategy for collecting early reviews (26:40) before wrapping up with contingencies for launches that don’t go as planned (33:20). He finishes by sharing some launch strategy pitfalls (39:30) and the biggest mistakes he sees other companies make when launching their own products (43:00). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz New Air: Website: https://www.NewAir.com/ Luke Peters: https://www.linkedin.com/in/luke--peters/ Email: Luke@RetailBand.com Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com
I’m joined by Carson Finkle, CEO at Tenth Street Hats, to discuss using augmented reality (AR) and 3D product imaging on websites. Carson starts by describing their target audience and why they tested AR on their website (3:00). He explains what the experience looks like for the end-user and why they went with a web-based approach instead of an app-based one (4:50). Carson then explains why they tested AR on their website (7:30) and what the setup process was like (9:00). Carson then breaks down cost considerations (10:20) and balancing these costs with traditional content creation (11:00). Next, he shares results from products that used the AR functionality (11:40). Carson dives into using style quizzes to deliver a unique welcome series experience and other ways they bring awareness to their AR functionality (14:15). He discusses why they removed discounts for consumers who shared their AR-generated photos on Instagram, how they envision using AR to expand their customer base (18:30) and the most surprising thing learned after implementing AR and 3D imaging tools (21:20). Carson then shifts to the customer experience, describing their buy now, pay later option (22:30) and what he sees as the next step for improving online shopping experiences (24:00) before ending with their most successful digital marketing tactics (33:30). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Tenth Street Hats: Website: https://www.tenthstreethats.com/ Carson Finkle: https://www.linkedin.com/in/carson-finkle-%F0%9F%8E%A9-16762b17/ Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com
Bob Hitching, CEO of Playable, joins the podcast to discuss how the time to use video in email marketing has finally arrived. Bob starts by explaining why video is now an effective element of email marketing (2:20), then discusses ways to overcome time and resource constraints of video production (4:30) and use pre-existing video content (6:00). Bob then dives into how to use data, such as location and time of day, to make video even more relevant to subscribers (8:30). He then shares video content test results (11:00) and advice on optimizing messages based on those results (12:45), and then how the video experience differs from animated GIFs (15:50). He covers how to handle email clients that don’t support video (17:00), offers examples of how retailers using video in email (18:00), and what to expect when using video (19:40). Finally, Bob offers advice on how to get started using video in your email marketing, from selecting content and tools to overcoming time constraints with AI (23:00). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Playable: Website: http://www.Playable.video Bob Hitching: Bob@Playable.video.com Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com
In this episode, Greg Zakowicz, senior commerce marketing analyst at Oracle NetSuite, discusses email marketing strategies for the 2019 holiday season. He begins with some of the key takeaways from last year and how they impact this year’s season (1:45), then covers the most appealing discounts and how to integrate them into your email planning (4:30). Greg then discusses the benefits of running daily deals and category-specific promotions (5:00) and how free shipping factors into these promotions’ success (6:00). Greg explores consumer expectations of free shipping, details how free shipping can generate sales (8:00), and shares ways to promote free shipping with subject lines (13:00) — he “wraps up” the promotional segment with tips on BOPIS (14:00), free gifts and loyalty points (15:00). Next, he breaks down how the Cyber Five has expanded into a ten-day marketing period (17:00) and Cyber Monday strategies (21:30) before sharing five key holiday planning items (28:00) and lifecycle message considerations for the holidays (30:00). He ends with a single email tip to give you an edge on the competition (36:00). For more holiday resources, be sure to view the resource links below. Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Holiday Resources: Holiday Email Lookbook — 2019 Edition: http://go.bronto.com/LP=5352?regsource=WEB&nsCampaignCode=Online_WW_Horiz_HolidayLookbook2019_1019&elqCampaignName=Online_WW_Horiz_HolidayLookbook2019_1019&elqCampaignId=2964 Email Marketing Resources: http://www.bronto.com/resources/ Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: http://www.bronto.com/
I’m joined by Nancy Harhut, chief creative officer at HBT Marketing, to discuss how marketers can use behavioral science to nudge their customers and encourage purchase decisions. Nancy starts by covering how “eye magnet” words and the Von Restorff Effect can create more effective email subject lines and headlines (3:40), and then shares which word has been repeatedly associated with top-performing subject lines (7:30). Nancy dives into content by discussing ways to effectively use social proof to influence clicks and conversions (11:00), what makes a “good” email (17:00), what imagery makes a difference (19:00), and how using graphs and charts provides scientific backing (20:00). Next, Nancy details specific landing page techniques and the science behind product returns, and she discusses how the “endowment effect” can make returns a differentiator (33:50). Nancy then explores how behavioral science can affect the physical world (40:00) before outlining the potential pitfalls of using behavioral science in marketing (44:00) — and ends by sharing the best place for retailers to start using it (48:00). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz HBT Marketing: Nancy Harhut: Nharhut@HBTmktg.com Twitter: https://www.twitter.com/nharhut LinkedIn: https://www.linkedin.com/in/nancyharhut Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com/
I’m joined by Harry Cunningham, vice president of retail brand experience at Vera Bradley, to discuss what goes into designing modern-day brick-and-mortar stores that appeal to consumers. Harry explains some of the driving forces behind Vera Bradley’s redesign of their storefronts (5:45), and the steps taken when embarking on designing a new store concept (8:45). Harry explains how the store design revolves around solving shopper challenges (10:30) and how they used data to uncover some shopper opportunities (13:00). Next, Harry discusses how they factor generational cohorts into their store concepts (14:15), how they balance online and physical interaction for in-store shoppers (16:55), and how much the local community impacts the overall store design (18:00). Next, Harry explains the role of technology in the in-store experience, from balancing technology with traditional store principles (24:00) to how they incorporated VR into their stores, and how they view this technology as a future component of in-store retail (25:15). He’ll share how they know when a design update is needed (30:30), his insights into what he thinks the future of brick-and-mortar stores will look like (35:00), and where he finds creative inspiration (37:00). Harry shares examples of how even bad design ideas can turn into good ones (42:00) and provides advice for pulling the most creativity out of a collective group of people (44:00). Harry ends by sharing a personal story of a great in-store customer service experience and how it directly resulted in additional orders (49:00). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Vera Bradley: Website: http://www.VeraBradley.com Harry Cunningham: https://www.linkedin.com/in/harry-cunningham-7a09ba Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com/
I’m joined by Erin Jordan, vice president and partner at Walker Sands Communications, to discuss the key findings of their sixth “Future of Retail” report. Erin discusses the trends the most notable trends and what the report says about consumer convenience and connection (2:00). She breaks down consumers’ expectations of shipping polices (3:00), their expectation of free shipping (6:30), and the impact supply chain transparency will have on retail (8:00). Erin also covers the in-store experience, BOPIS’s importance (9:30), and the impact convenience has on brand loyalty (14:15). Next, she details the future of brick-and-mortar and how experiential in-store shopping will actually need to be (21:00). Erin then dives into how product categories differ between direct retailer web sales and those on marketplaces and what this says about changing consumer shopping habits (24:00). She also addresses consumer attitudes on online grocery (37:00) before we share our personal online grocery shopping experiences (41:00). She ends by outlining consumer trust in brand-suggested recommendations (47:00) and the impact sustainability has on purchasing decisions (51:00). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Walker Sands Communications: Website: http://www.WalkerSands.com Erin Jordan: Erin.Jordan@WalkerSands.com Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com/
I’m joined by Erin Hoffman, director of ecommerce at Door County Coffee, to discuss the shifting consumer coffee market and how they use email marketing to engage customers and drive revenue. Erin starts by discussing how the shifting in-home coffee demographic impacted their digital marketing strategy (9:00). She outlines how their email marketing team is organized and how it contributes to their overall online marketing revenue (14:30) before diving into their send cadence, message content, and segmentation (17:40). Next, she addresses the challenge of handling unengaged subscribers and then discusses their automated email programs (22:50), focusing on welcome series, cart abandonment messaging, and their repeat purchase program (33:30). She describes the specific challenge of converting a purchaser into a subscription service customer before explaining how they doubled their subscriptions and increased customer AOV with a few changes to their membership benefits (36:50). Finally, she imparts some content marketing insights (41:30) before ending with some fun facts about coffee. Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Door County Coffee Website: http://www.DoorCountyCoffee.com Erin Hoffman: Erin@DoorCountyCoffee.com Bronto Marketing Platform LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com/
I’m joined by Ronald Dod, CMO and co-founder of the ecommerce-focused search marketing agency Visiture, to discuss the current state of SEO, its evolution, and its integration with marketing (1:48). Ron continues with what makes an SEO-friendly title, the role of search intent (3:50), and the impact of dwell time on search results (8:40). He covers how retailers can optimize product pages and the media elements that don’t negatively affect the shopping experience (11:20). He’ll also discuss how content marketing fits into the retail environment (13:50) and then explains the elements of effective retailer blog posts (19:15). Ron dives into content clustering (20:35), social media’s impact on SEO (23:50), and Google and Facebook traffic trends (26:40). Finally, Ron ventures into voice search (27:35), the importance of featured snippets (32:40), and two things every retailer can do to immediately improve their SEO (34:40). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Visiture: Website: http://www.Visiture.com Ron Dod: Ron@Visiture.com Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com/
In this episode of the podcast, I’m joined by Dennis Kelly, CEO of the direct mail automation company Postalytics, to discuss how to augment digital marketing channels with direct mail. Dennis explains how direct mail has evolved and why its usage is on the rise (2:45). He’ll discuss consumers’ emotional response to direct mail pieces and how to use small-batch, drip-style campaigns (9:40). He also covers how closely you should target customers and ways it can enhance your digital marketing initiatives (12:40). Dennis shares insights on tracking results, incentives, and timing strategies for your campaigns (21:30). He’ll discuss the expected direct mail campaign lifespans, benchmarks, and what a typical campaign might look like (23:10). Finally, Dennis breaks down the cost, essential design elements, and differences between B2C and B2B direct mail campaigns. Join us for all of this, and more! Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Postalytics: Website: http://www.Postalytics.com Dennis Kelly: Dennis@Postalytics.com Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com/
In this episode of the podcast, I’m joined by Mark Brazil, co-founder of the canvas art company Ikonick, to discuss how he created a multimillion-dollar business in less than two years by combining email, video, social, and influencer marketing. Mark begins by discussing how different social engagement patterns among genders impacted their paid marketing strategy (3:08), going on to describe how storytelling changed their social and email marketing — and their definition of success (8:10). Mark explains storytelling’s impact on email conversions and how they measure the success of those email campaigns (16:40). He details how they approach content and social strategies and why influencers are crucial, and he offers a surprisingly successful marketing tactic for growing your social presence (24:06). Mark then tells the story of his partnership with entrepreneur and author Gary V, and shares a final piece of advice for growing and scaling a business (34:00). For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Ikonick Website: https://www.Ikonick.com/ Bronto Marketing Platform LinkedIn: https://www.linkedin.com/company/oracle-bronto/ Twitter: https://twitter.com/Bronto Website: https://bronto.com/ Don’t forget to rate, review, and subscribe.
Jennifer O’Connor of The University of Kansas Bookstore describes the bookstore industry’s evolution (4:30) and how they drive in-store traffic with social media (6:18). She details ways to overcome email segmentation challenges by using other digital marketing channels (13:40) and compete with larger retailers, who can offer larger selections and discounts (17:25). She also shares ways to integrate social media with email marketing campaigns (20:00) and lessons from their first Facebook Live event (22:30). In the final segment, O’Connor shares their six-month email marketing roadmap (24:23) and marketing strategies for the busy season (27:00), closing with the rationale behind their delivery program expansion over BOPIS (28:40). For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz KU Bookstore Website: https://www.kubookstore.com/ LinkedIn: https://www.linkedin.com/in/jen-o-connor-a65b9434/ Oracle Bronto LinkedIn: https://www.linkedin.com/company/oracle-bronto/ Twitter: https://twitter.com/Bronto Website: https://bronto.com/ Don’t forget to rate, review, and subscribe.
In this episode, co-founder of the influencer marketing agency Viral Nation Joe Gagliese discusses the ins and outs of the billion-dollar influencer marketing industry. Joe sheds light on influencer marketing misconceptions and explains how a brand should determine whether influencer marketing is a good fit for them (9:10). He explains what the process of working with influencers looks like (11:30) and the challenges of working with both micro and macro-influencers (15:00). And the money — Joe describes the different payment structures you can use and how company size impacts this (19:00). He also breaks down pitfalls to be wary of (23:20), the nuances of working with influencers (28:50), and the importance of analytics (32:25). For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Viral Nation: Website: https://www.viralnation.com/ Instagram: https://www.instagram.com/viralnation/ Email: Joe@ViralNation.com Oracle Bronto LinkedIn: https://www.linkedin.com/company/oracle-bronto/ Twitter: https://twitter.com/Bronto Website: https://bronto.com/ Don’t forget to rate, review, and subscribe.