Ep. 058: How Convenience and Connection Shape the Future of Retail
I’m joined by Erin Jordan, vice president and partner at Walker Sands Communications, to discuss the key findings of their sixth “Future of Retail” report. Erin discusses the trends the most notable trends and what the report says about consumer convenience and connection (2:00 ). She breaks down consumers’ expectations of shipping polices (3:00 ), their expectation of free shipping (6:30 ), and the impact supply chain transparency will have on retail (8:00 ). Erin also covers the in-store experience, BOPIS’s importance (9:30 ), and the impact convenience has on brand loyalty (14:15 ). Next, she details the future of brick-and-mortar and how experiential in-store shopping will actually need to be (21:00 ). Erin then dives into how product categories differ between direct retailer web sales and those on marketplaces and what this says about changing consumer shopping habits (24:00 ). She also addresses consumer attitudes on online grocery (37:00 ) before we share our personal online grocery shopping experiences (41:00 ). She ends by outlining consumer trust in brand-suggested recommendations (47:00 ) and the impact sustainability has on purchasing decisions (51:00 ).
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Walker Sands Communications:
Erin Jordan: Erin.Jordan@WalkerSands.com
Bronto Marketing Platform: