Ep. 054: How Ikonick Uses Modern-Day Marketing to Drive Success
In this episode of the podcast, I’m joined by Mark Brazil, co-founder of the canvas art company Ikonick, to discuss how he created a multimillion-dollar business in less than two years by combining email, video, social, and influencer marketing. Mark begins by discussing how different social engagement patterns among genders impacted their paid marketing strategy (3:08), going on to describe how storytelling changed their social and email marketing — and their definition of success (8:10). Mark explains storytelling’s impact on email conversions and how they measure the success of those email campaigns (16:40). He details how they approach content and social strategies and why influencers are crucial, and he offers a surprisingly successful marketing tactic for growing your social presence (24:06). Mark then tells the story of his partnership with entrepreneur and author Gary V, and shares a final piece of advice for growing and scaling a business (34:00).
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