Ep. 061: Preparing Email Marketing for the Holidays
In this episode, Greg Zakowicz, senior commerce marketing analyst at Oracle NetSuite, discusses email marketing strategies for the 2019 holiday season. He begins with some of the key takeaways from last year and how they impact this year’s season (1:45 ), then covers the most appealing discounts and how to integrate them into your email planning (4:30 ). Greg then discusses the benefits of running daily deals and category-specific promotions (5:00 ) and how free shipping factors into these promotions’ success (6:00 ). Greg explores consumer expectations of free shipping, details how free shipping can generate sales (8:00 ), and shares ways to promote free shipping with subject lines (13:00 ) — he “wraps up” the promotional segment with tips on BOPIS (14:00 ), free gifts and loyalty points (15:00 ). Next, he breaks down how the Cyber Five has expanded into a ten-day marketing period (17:00 ) and Cyber Monday strategies (21:30 ) before sharing five key holiday planning items (28:00 ) and lifecycle message considerations for the holidays (30:00 ). He ends with a single email tip to give you an edge on the competition (36:00 ).
For more holiday resources, be sure to view the resource links below.
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Holiday Email Lookbook — 2019 Edition: http://go.bronto.com/LP=5352?regsource=WEB&nsCampaignCode=Online_WW_Horiz_HolidayLookbook2019_1019&elqCampaignName=Online_WW_Horiz_HolidayLookbook2019_1019&elqCampaignId=2964
Email Marketing Resources: http://www.bronto.com/resources/
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