DiscoverThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 053: Marketing to Different Customer Segments & Against Larger Retailers
Ep. 053: Marketing to Different Customer Segments & Against Larger Retailers

Ep. 053: Marketing to Different Customer Segments & Against Larger Retailers

Update: 2019-07-02
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Description

Jennifer O’Connor of The University of Kansas Bookstore describes the bookstore industry’s evolution (4:30) and how they drive in-store traffic with social media (6:18). She details ways to overcome email segmentation challenges by using other digital marketing channels (13:40) and compete with larger retailers, who can offer larger selections and discounts (17:25). She also shares ways to integrate social media with email marketing campaigns (20:00) and lessons from their first Facebook Live event (22:30). In the final segment, O’Connor shares their six-month email marketing roadmap (24:23) and marketing strategies for the busy season (27:00), closing with the rationale behind their delivery program expansion over BOPIS (28:40).


For More:

Greg Zakowicz

Twitter: https://twitter.com/WhatsGregDoing

LinkedIn: https://www.linkedin.com/in/gregzakowicz


KU Bookstore

Website: https://www.kubookstore.com/

LinkedIn: https://www.linkedin.com/in/jen-o-connor-a65b9434/


Oracle Bronto

LinkedIn: https://www.linkedin.com/company/oracle-bronto/

Twitter: https://twitter.com/Bronto 

Website: https://bronto.com/


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Ep. 053: Marketing to Different Customer Segments & Against Larger Retailers

Ep. 053: Marketing to Different Customer Segments & Against Larger Retailers

Bronto Marketing Platform