Ep. 052: Navigating the Wild West of Influencer Marketing
In this episode, co-founder of the influencer marketing agency Viral Nation Joe Gagliese discusses the ins and outs of the billion-dollar influencer marketing industry. Joe sheds light on influencer marketing misconceptions and explains how a brand should determine whether influencer marketing is a good fit for them (9:10 ). He explains what the process of working with influencers looks like (11:30 ) and the challenges of working with both micro and macro-influencers (15:00 ). And the money — Joe describes the different payment structures you can use and how company size impacts this (19:00 ). He also breaks down pitfalls to be wary of (23:20 ), the nuances of working with influencers (28:50 ), and the importance of analytics (32:25 ).
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