🧱 1. Start with a Solid Creative Brief

• The brief is your foundation: it's how you guide creators without scripting them.

• Include:

  • Brand values & tone

  • Key product benefits or differentiators

  • Target audience info

  • Examples of content you love (optional)

🗣️ Think of it like pitching your brand to a friend. What makes it great? Why does it matter? That’s what you want to share with the creator.

• Don’t force content from creators who aren’t into your brand it shows.

• If they test it and don’t love it: thank them, move on.

• Authenticity drives conversions. Audiences can sense forced promotions (aka “used car sales vibes”).

• Tell creators what to say, not how to say it.

• Avoid:

  • Word-for-word scripts

  • Robotic messaging

• Encourage:

  • Creator’s own tone and delivery

  • Personal storytelling or product experience

  • Integration into their natural content style

🎨 Let creators do what they do best be creative. Just guide the direction.

• You don’t need to choose between alignment and authenticity you need both:

  • Your job: provide the what (message).

  • Their job: deliver the how (voice).

• The result is content that feels:

  • Trustworthy

  • On-brand

  • Conversion-friendly

• ✅ Use a concise but passionate brief

• ✅ Only work with creators who genuinely like your product

• ✅ Give guidelines, not scripts

• ✅ Let creators speak in their own authentic voice

• ✅ Focus on collaboration, not control

Let me know if you want a branded creator briefing template or email outline to send to influencers!

❤️ 2. Make Sure the Creator Genuinely Likes the Product🛤️ 3. Set Guardrails, Not Scripts🧩 4. Strike the Balance: Brand Message + Creator Voice✅ Summary Checklist