Confused about where to start with paid ads for your online store? This episode features digital marketing strategist Matt Johnston, who breaks down the exact framework for deciding whether Facebook, Google—or both—are right for your e-commerce business.

🧠 What you’ll learn in this episode:

• How to choose the right ad platform based on audience awareness

• The Problem & Solution Aware Scale explained—how it drives smarter marketing

• Why Google Ads work better when customers are already searching

• When to use Facebook, TikTok, and YouTube for interruption marketing

• Why some products need education before promotion (and what that means for your ad spend)

• How to optimize your budget without spreading too thin

💡 “If your audience doesn’t know the problem or the solution, you can’t wait for them to search. You need to interrupt them—with a story.” — Matt Johnston

🎯 Whether you’re just starting with ads or looking to stretch your marketing dollars for maximum ROI, this episode gives you a battle-tested decision-making framework to reduce waste and boost conversions.

🔍 Ideal for:

• E-commerce brands

• Paid media teams

• Digital marketers

• DTC founders scaling with limited budgets

🔗 Listen now and learn how to stop guessing—and start advertising where it counts.