Brand Rules vs. Platform Hacks: Can Creators Win at Both?
Update: 2025-07-29
Description
How do you get creators to stay on-brand and play nice with the algorithm gods? In this quick, punchy bite, Matt Johnston tosses the question to Dan Coughlin, who breaks down the eternal tension between brand guidelines and platform best practices.
From TikTok trends to YouTube clickbait, we’re unpacking how to let creators do what works—without betraying your brand's soul.
🚀 Perfect for brand managers, influencer marketers, and creators looking to crack the content-performance code.
Keywords: creator strategy, brand guidelines, TikTok best practices, YouTube clickbait, influencer marketing, short-form video tips, content strategy, platform algorithm, branded content tips.
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