The $500+ Playbook: Winning High-Ticket Ecom Sales with Trust-Driven Strategy
Description
In this episode, Matt Johnston and Dan Coughlin crack the code on selling premium e-commerce products—those $500+ items that need more than just a pretty ad to convert.
From mastering the long game with SEO and YouTube content, to lead magnets that warm cold wallets, we break down how to build real trust with high-intent buyers. If you’re marketing a high-ticket item, this episode is your cheat code to closing more confidently and consistently.
🔥 What You’ll Learn:
Why SEO is your best closer when you’re selling high-priced products
The death of organic social—and what to do instead
How YouTube is the new salesperson for high-consideration purchases
Building a trust arsenal: explainer videos, testimonials, influencer content
Why email marketing isn’t just nice—it’s non-negotiable
How PR = a cheat code for credibility (especially when your product isn’t cheap)
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