Tired of burning money on paid ads but scared to slow down? This episode dives into how to grow sustainably by blending organic traffic with paid campaigns—without stalling your sales or overspending.

🌱 In this episode, we break down:

• Why organic traffic grows slower but lasts longer

• How to set a realistic paid-to-organic ad budget ratio (like 75/25)

• The “grass analogy” that explains how organic growth really works

• What kind of ads build both awareness and intent to buy

• Why Google and Meta ads work differently—and how to use them together

💬 “You don’t water grass once and expect it to grow. Same with organic marketing—it builds over time.” — [Matt]

💡 Whether you’re just starting to scale or trying to stretch your dollars, this episode gives you a practical playbook for growing smart and sustainably.

🧠 Best for:
Bootstrapped founders, growth marketers, and anyone juggling short-term ROI with long-term brand building.