Just getting started with paid ads for your e-commerce store? In this episode, we tackle one of the biggest beginner questions: Should I run ads on Facebook or Google? And more importantly, how should I optimize my budget?

🎯 What you’ll learn:

• How to choose the right ad platform based on customer awareness

• The difference between problem-aware vs. solution-aware audiences

• The Problem & Solution Aware Scale and how to use it

• Why Google Ads work better for high-intent searches

• When to use interruption marketing (like Facebook, Instagram, TikTok)

• The hidden cost of low-awareness audiences—and how to make it work

💡 Perfect for:
E-commerce founders, performance marketers, DTC brands, and anyone trying to stretch their ad budget for real results.

🛠 “If they’re not thinking about the solution, you’ve got to interrupt them with a strong message and a clear path.” — [Matt]

🔍 Get ready to make smarter ad decisions that match your audience's awareness and search behavior.